How Connecticut Restaurants Should Be Using Mobile Coupons
If one industry seems to flood newspapers, magazines, and ad journals, it is the restaurant industry. For a restaurant to stay competitive, it simply must keep up with its special offers, discounts, and coupons. The easiest way to do this in today’s mobile world is simple — mobile coupons.
The benefits of your CT restaurant going mobile are clear. Just as a website optimized for mobile websites is essential for any business, a mobile coupons campaign is a key component in keeping customers coming back for more. Here are a few of the benefits of mobile coupons.
Convenience
If you’ve ever clipped a coupon from a newspaper or magazine, and then forgotten to take it with you to the restaurant, you are not alone. The great thing about mobile coupons, is that you don’t have to worry about keeping track of a tiny piece of paper; simply pull out your smart phone and show the server your coupon, and that’s it.
Not only do you not have to worry about carrying a coupon with you, you don’t even have to do any research ahead of time. After all, many people choose a restaurant on a whim, without first consulting a coupon book. By offering coupons to customers through mobile devices, it increases the chances that customers will choose your restaurant. When they want great food at a great price, they will choose the restaurant with the best special offers.
Personalization
Restaurants love regular visitors, and those who frequent your CT restaurant should receive offers that are relevant to their preferences. If they come in every Thursday for drink specials, make sure they are getting mobile coupons that reflect their most common choices. This will make it next to impossible for them NOT to take advantage again and again. Forget the mass emails — show your customers you are taking them seriously by giving them offers they want.
Location
Websites like Scoutmob.com can show customers coupons from nearby restaurants, making their dining decision that much easier. If your mobile coupon is one of the first they see, the chances of them coming through your doors are much better. There is no point in offering a great deal or special, limited-time offer if customers can’t find it. Making it available to mobile users is a critical step in taking your CT restaurant to the next level.
Opt In
By gathering information from interested customers, you can further customize the types of deals and specials you offer. Increase the effectiveness and response you generate with mobile coupons by creating a campaign that reaches your most interested patrons. Simply put — focus on customers that want to hear from you, rather than those that don’t.
These are just a few simple ways mobile coupons can build your customer base. As more and more mobile devices hit the streets, more and more people will use them to perform internet searches, make purchases, and access mobile coupons while on the go. To make sure your Connecticut restaurant has mobile coupons ready the next time people are looking for quality at a great price, contact TrueNorth3 Mobile today.
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