Easy Ways to Start Using Mobile Marketing in Your Business
2014 is all about the mobile platform, especially when it comes to your business. Equipping your business with all of the tools you need to succeed in an ever growing mobile market will be the key not only this year, but in the years — and possibly decades — to come. Many businesses are up and running right now, so getting your business ready to go quickly and effectively is the goal. Launching a mobile platform for your business does not have to be difficult. In fact, here are a few simple ways you can get started:
If you are a business in the twenty-first century, chances are you have a website. What does that mean for mobile? As it turns out, not a whole lot. Traditional websites often do not cooperate on mobile devices like tablet and smart phones. Text can become jumbled or lost altogether, images may fail to open properly, and videos will crash.
Don’t worry, there is help! Many websites offer easy-to-use tools in creating a sort of website clone; the difference is that the counterpart is optimized for the mobile user. Responsive websites are especially popular for businesses, as they can adapt and adjust your website to fit different screen sizes. This is absolutely essential with a seemingly constant flood of new devices hitting the market, many of which have different specs.
Location, location, location
Services like Facebook, Foursquare, Gowalla target customers based on their geographic location. This allows businesses like yours to offer timely deals, location-based incentives, and rewards. Setting these services up is quick and easy, and it can give your business a major boost.
Mobile-based ad services like Facebook and Google Ads are key contributors these days. A consumer base that is constantly engaged on multiple mobile devices signals a great opportunity to get the word out about your business. The popularity of mobile-only ads is experiencing a major surge, and it is important for your business to get in on the action.
Search Engine Optimization is critical on any platform, so using the same strategies for your mobile website is smart. Popular keywords can launch your mobile site to the top of the heap when it comes to mobile search engines, and the importance of first page notoriety cannot be overstated. Google and other web-tool providers now offer geo-centric ways of increasing your ranking, so what are you waiting for?
Custom Mobile Apps
Apps are different from websites in that they offer customers instant access to your unique products and services. An innovative app can find daily among your customer base, which increases exposure and grows your business.
Fifteen years ago online shopping was all the rage, and that popularity has not waned to this day. Now, however, mobile shopping offers customers an even faster way of making purchases. Without even using a credit card, customers can make purchases through your mobile storefront.
QR, or Quality Response, codes are those small black and white boxes you see everywhere — they are in magazines, on billboards, and even they even appear on vehicles. When an individual scans this code, they are immediately taken to a website. Attaching your website to a QR code is simple, and the potential reach for your business can expand exponentially.
These are just a few of the simple ways your business can utilize mobile trends. Businesses, especially small businesses looking for efficient, cost-effective solutions, cannot afford to wait on mobile.
If you are looking to get your mobile platform up and running go to TrueNorth3Mobile.com/Blog today!