Why Local Search Engine Optimization is Important for Your Business Website

When it comes to getting your website found online by people who are actively searching for your product or service, there are few things as important as Search Engine Optimization (SEO). Sound SEO ensures that customers will not only find your business on the web, but it drastically increases the chances that an individual will choose your business to buy from.

local search marketingAccording to a recent report, 97% of all internet users research products online before they make a purchase. With all that information on the web, there really is no excuse for not to do their homework before buying something. Customers want as much information as they can get, whether through product descriptions, customer reviews, or articles spotlighting a product or service. The more an individual knows, the higher the chances they will be satisfied. For your business website to receive the attention it deserves, it must utilize the following:

• Popular Keywords – Uncovering keywords that people use when they are searching for your products or services is key. Proper SEO starts with researching what these keywords are. This can be achieved by keyword research tools like Wordtracker or Google’s keyword tool.

• Google Plus – Having a Google Plus page linked to your website can help to boost your name up to the top of Google searches. Every time someone recommends you with a “plus,” your online ranking increases.

• Customer Reviews – Customer reviews and websites that provide platforms for opinions are HUGE these days. It may seem scary, but putting your name on a site like Yelp or Bing can allow satisfied customers to advertise your business for you.

• Video – It is surprising how few websites utilize video marketing. Videos, like written content, can rise through online rankings through SEO optimization.

A website can make or break a business. A broken link, an unclear product page, or an overly-complex online store can turn potential customers away from your business. Furthermore, local-specific searches are now available through major search engines like Google and Bing. This means that individuals who filter out national companies have a much better chance of seeing your website. You don’t have to compete with the Amazon or the Walmart or other major chains, but only with other local businesses like yours.

For local businesses, it is all about competition. Focusing on developing an effective local search engine optimization plan can give your website a major leg up on your competitors. Don’t settle for anything less than quality, and focus on populating your site with popular keywords in your industry that will draw an audience. If you don’t know where to get started, we can help. Our expertise in local search marketing can provide your business with the boost it needs to get to the top. Don’t settle for mediocrity when it comes to search engine optimization. Contact us today, and we can put you on your way to having a website that your prospects and customers will find in the search engines.

Check out our latest article on “Mobile Marketing for Local Connecticut Businesses, Why It’s Important” to learn more on how to grow your local business!

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