Mobile Marketing for Local Connecticut Businesses, Why It’s Important

In business world, change is one thing we can count on. Your consumer shifts, your budget must accommodate for some unknown trend, your marketing strategy must adapt to a changing world — change is unavoidable. Businesses, especially those with limited assets, must adapt. The good news is that it has never been easier to alter your business on the fly, change your strategy on a whim, and embrace the ebb and flow of global and local market environments. In this sea of change, however, there is one constant — the impact of mobile is here to stay.

mobile marketing ctLet’s look at some eye-opening statistics related to mobile marketing. Data suggests that by 2013, people will use web-connected devices like smart phones and tablets more than they will use personal computers. Recent statistics reveal that roughly half of all US adults own a mobile device that has access to the web (journalism.org). To put it simply, people are using their smartphones like personal networking devices. This is not limited to social networking, but it includes online searches, web-based purchasing, and internet transaction management. Local business absolutely must recognize and capitalize on these trends.

For your local CT business, managing your mobile marketing can be as simple as hiring a mobile marketing consultant. They will not do all the work for you, necessarily, but they can set up a system of linked networks that can set you up for mobile success. Here are just a few of the ways mobile marketing strategists use mobile marketing tools.

A Mobile Website – understanding the disparity between mobile web access and general web access is the key to developing a successful mobile platform

Mobile Coupons – Have you ever heard of extreme couponing? People love deals and special offers, and sending it directly to their mobile device can bring them to your doorstep

A Custom Mobile App – Imagine if you had access to your customer 24/7. Well, a mobile app can keep your local CT business front and center when it comes to smartphone and tablets

• Google Places, Foursquare – By linking your geographic location with a customer’s mobile device, you can alert countless networks that your business is the place to be.

These are just a few of the ways mobile marketing can work toward making your local CT business the best it can be.

Just as websites and online shopping were the future ten or fifteen years ago, mobile is the trend of today. Mobile marketing has taken off recently, but there is still a long way to go to reach its potential. There is no excuse for sitting on the sideline anymore, while other businesses are taking advantage of global connectivity. The potential, the marketing model, the consumer, and the tools to reach them — they are all ready for your local CT business to get started. If you are interested in incorporating mobile marketing with your local Connecticut business, the experts at TrueNorth3 Mobile Social Local are here to help you. Contact us today, we would love to hear from you!

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