How Your Hartford CT Business can Benefit by Having a Custom Mobile App

how_your_hartford_ct_business_should_be_using_mobile_appsThe use of mobile devices like smartphones and tablets has erupted. Now, businesses in both global and local markets are looking for ways to take advantage. The options are many and they include e-mail campaigns, text and SMS messaging strategies, and the developing of custom mobile applications. Having a custom mobile app is one of the most innovative strategies marketing agents are using, so let’s take a closer look at how they work. Furthermore, How can custom mobile apps be optimized for Hartford CT businesses, and what is the potential gain?

If things proceed as they have been for the past few years, 2013 will see the use of mobile devices like tablets and smartphones overtake personal computers. After all, web-connected devices can do just about everything a computer can do, and they are often faster and more efficient. Mobile apps are a way of taking advantage of on-the-go business, and the development of mobile applications is becoming a priority for businesses worldwide. In 2012, the time spent in mobile apps contended with time spent in front of a television!

Mobile apps link the consumer with your business like never before. Rather than search for a webpage or scour search engines to find what they need, mobile users can simply download an application that will keep them constantly connected to facets of your Hartford CT business — deals, special offers, contests, etc. The key is making your mobile app something your customers see value in; They want it to be a useful tool, rather than an advertising engine. Mobile apps can provide FAQs and forums, and it can allow customers to try your service, shop online, post reviews of past purchases, and more.

The use of mobile devices has also played an important role in building a socially connected consumer base. Facebook, Twitter, and LinkedIn are just some of the ways individuals are connecting. Your Hartford CT business can ride the momentum of social media through a custom mobile app. When people have an experience with your business, they will want to share it.

The development of custom mobile apps is also a cost effective way of building interest. The cost of mobile app development and maintenance can be much cheaper than other marketing campaigns. For less than $10,000, your business can have a simple, easy-to-use app. More intricate apps lead to greater cost, but the return on your investment is there if you know how to best utilize mobile applications.

That is where a mobile marketing consultant can help. In order to best fit what your business is trying to accomplish, a mobile marketing consultant will take a look at the market and come up with a way to maximize the benefit of the world’s mobile tendencies. Trying to step into the world of mobile marketing on your own can be a scary thing, but a mobile marketing expert will help your Hartford business get it right the first time. If you are looking to develop a custom mobile app for your Hartford CT business, go to TrueNorth3 Mobile Social Local today!

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