Mobile App Strategies for Your Small Business
Have you looked around lately? If you are in a restaurant, or on the train, or stopped at a red light, you will probably notice individuals focused on their smart phones. What computers were ten years ago, smart phones are today. Accessing information from email to pictures to video — it can all be done on the go through a smart phone. Other mobile devices like tablets also have the same functions, and for your small business to not only thrive, but to simply survive in today’s market, having a mobile application is a necessary step.
Think about it this way. Your small business operates during a certain time. Maybe you are open 9-5, or 10-6 — whatever the case, there are periods where customers do not have physical access to your business. Websites solve this problem, to some extent, but nothing can replace being able to connect with customers on a one-to-one basis. That is where a mobile app can make all the difference.
Mobile apps are customizable, adaptable, and, like a website, they can be accessed 24 hours a day, 365 days a year. Developing and implementing a mobile app for your local business will allow you to provide the information your customers (or potential customers) are looking for, without the need for accessing a website. By downloading your app, customers can read articles, access services, or contact you directly, without needing to access your website. You are available in a matter of seconds. It’s that easy.
Implementing a mobile app into your business plan is easy, but those businesses expecting an instant increase in sales may be disappointed. Mobile apps are not about financial return, but about increasing customer loyalty and building a strong customer base. Customer service is more important now than it has ever been. With the staggering amount of options available, the people behind a business become the deciding factor in consumer choice. A mobile app is a way to show your customers that you care about them on an individual basis.
Let’s look at an example. Say you are a small, locally owned and operated restaurant. When one of your customers is looking for a great place to eat, they won’t have to click through page after page of restaurant reviews. Your app, the one they already have on their phone, notifies them of current deals and offers available at your local eatery. Perhaps it even referenced their previous experience at your restaurant. For example, it could take their known preferences and give them suggestions. Your app, which has adapted to their needs, has just given your business a personal touch.
An independent marketing consultant can make your business stand out in the world of mobile applications. The process of stepping into the world of mobile applications takes time and effort, but the return on your investment will be seen in the visibility of your local business and in the growth of your customer base. If you want to implement a mobile application for your local business, contact us at TrueNorth3 Mobile Social Local today!
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