How Small and Medium Sized Businesses are Using Mobile Marketing
Welcome to 2013! Along with every New Year, fresh and exciting opportunities arise. Taking advantage of opportunities is how businesses like yours grow and thrive in a busy marketplace. The difference between a successful business and an unsuccessful one is often based on adapting to change. With the advent of mobile marketing, that change is upon us. Many businesses are taking advantage, and so should you!
Mobile marketing is not a new concept. For the past decade the increase in the use of smart phones and other mobile devices has been eye-opening, to say the least. It seems as though every man, woman, and child have some kind of web-enabled device like a smart phone or tablet. Individuals use these devices for everything from business to entertainment to social networking and more. The importance of it all is that our world is connected like never before, and businesses like yours are finding new ways to give customers access to products and services through these new avenues.
Recent studies show some interesting statistics with regard to mobile marketing. According to an April 2012 survey conducted by strongmail.com, roughly 75% of businesses surveyed that do not currently have a mobile marketing strategy, plan to incorporate mobile marketing in 2013. Whether through e-mail alerts, text messaging, QR codes, or other mobile marketing strategies, businesses are using the world’s constant connectivity for their benefit. It is easier than ever to connect with customers, and mobile networks will undoubtedly continue to grow.
Just how are businesses using mobile marketing? Well, there are a variety of innovative mobile marketing techniques. According to emarketer.com, 70% of businesses that use mobile marketing have a mobile website, 55% have a mobile application, 49% use QR codes, and 40% send SMS/MMS messages to their customers. The numbers don’t lie – businesses are going mobile, and so should you.
Now is the time to jump on the mobile marketing bandwagon. Yet, despite the apparent popularity of mobile marketing, many business still place little emphasis on mobile marketing strategies. According to another strongmail survey, roughly a quarter of businesses that use mobile marketing allocate less than 1% of their budget on mobile marketing. 33% of business surveyed did not even know how much they had set aside for the same purpose! Another survey, however, revealed that these businesses are increasing their mobile marketing budgets. The door is closing on the opportunity to pull ahead in the world of mobile marketing.
Mobile marketing may seem like a daunting task. After all, there are many roads before you, and the best ones are dependent upon your personal goals. That is where a mobile marketing consultant can help. By finding out more about your business – more about YOU – a mobile marketing specialist can customize a mobile marketing strategy that best suits your needs. If you are looking to include mobile marketing in your business, Click here to get in touch with us at TrueNorth3 Mobile today!