Anatomy of an SMS Text Marketing Campaign

anatomy of an sms text marketing campaign

By now you likely can see the value of having an SMS text marketing campaign for your local business. But how should you get started? Unfortunately, if you make mistakes you can do considerable damage to your current client relationships and prevent yourself from winning over new clients. So it is important to make sure that you do a bit of due diligence before you get going so that you can avoid the common mistakes that others make. The following information will help you to discern the anatomy of an SMS Text Marketing Campaign that actually works the way you wish for it to.

1. Make Your Messages Relevant to Your Target Consumer

The most important thing to remember is that you need to provide your target consumers with valuable content that entices them to action. That is how you can reward them for choosing to opt-in and take part in your marketing campaign. Figure out what your most popular services or products are, and offer a discount on those. That was you will still have high sales for that item and you can ensure that the discount will be financially beneficial for both you and your clients.

2. Do Not Over Saturate the Customer With Messages

One or two messages per month is generally enough to keep your target consumers interested, especially if the messages you send offer true value for the end user. If you send too many messages, you run the risk that those in your marketing list will ‘opt-out’ rather than continue to receive your messages. Thus it is important to find a happy medium and to make sure that everything you send out deserves to have your business or brand name behind it.

3. Use Your Marketing Messages to Start a Conversation With Clients

SMS marketing is perfectly positioned for use as a communication tool. People can reply so easily that they will do so if you give them a reason to. Design some messages that elicit a response. If you own a restaurant business, send a message asking for comments on service in exchange for a discount. You’ll be surprised what a great response such a message will garner!

4. Figure Out Which Messages Worked Well and Design More Like Them

SMS Marketing is truly a learn as you go enterprise, especially if you are going to be one of the first businesses in your field to use it. It may take a while to iron the kinks out so to speak and figure out which specific types of calls to action work the best with your targeted segment of consumers. Once you have an idea what works well, design more messages like them to get the best results.

At the end of the day, the most frustrating thing about the anatomy of a SMS text marketing campaign is that what works for one business may not work for another type of business. If you aren’t sure what will work for you, get in touch with our team by clicking this link today!

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