How Norwalk CT Restaurants Can Use Mobile Marketing to Get More Business
Picture this scenario. It is 5:30 p.m. on a Tuesday. Jack and Jill are having trouble deciding where to go for dinner. Jack, unable to remember the name and location of that great restaurant he visited last week, decides to settle for leftovers and heads back to his apartment. Jill is in a similar position, but in the process of deciding, her phone chimes with an incoming text message. It is from your restaurant: Free appetizer with any entrée! Offer expires at 8. We look forward to seeing you! It is settled. The deal has given her the incentive she needed to choose your restaurant. This is the benefit of mobile marketing and when it comes to restaurants in Norwalk CT – your restaurant – the solution is clear.
Ten years ago, people were tearing coupons out of print ads. Five years ago people started printing ads from the internet. Now, ads can be sent to mobile devices, eliminating the need to search for deals entirely. People are always looking for great dining experiences and when they are searching for restaurants in Norwalk CT, it is up to you to provide them with the latest deals and specials to help them with their decision. There are a variety of simple mobile-marketing tools at your fingertips:
• Send customers an SMS, highlighting deals and specials
• Set up contests and giveaways that draw customers to your Facebook page
• Create a system of email and text alerts offering limited time coupons and savings
• Email customers polls and surveys, showing them you value their opinions and appreciate their business
These ideas will not only draw customers, but it will save YOU money by replacing print ads with mobile announcements.
Recent research shows that the use of mobile devices is increasing at 14 times the rate of desktop devices. The world is on the go, and people often do not have time to sort through the plethora of information available. That is why it has become critical for businesses like yours to reach out to consumers through mobile marketing. In the sample situation above, Jack and Jill were desperate for an easy solution. You can give them the solution through simple mobile marketing techniques.
It is especially important for local businesses to provide incentives to separate themselves from the competition. Out of all the restaurant options in Norwalk CT, why should they come to you? What do you offer that the other restaurants don’t? Mobile marketing is the solution to providing answers to these and other questions. Perhaps you are offering a lunch special that expires after 1 pm, or maybe you offer half-price burgers every Tuesday. It could be as simple as offering them $1 off when they like you on Facebook. Whatever the case, consumers want options and mobile marketing is the new channel in giving them what they want.
Now, when Jack and Jill are looking for a restaurant in Norwalk CT, they will come to you, knowing that you will provide them with exceptional service. Your restaurant has become their number one choice and the one they recommend to friends and family. A simple text message was all it took to show them that your restaurant values their business. That is mobile marketing.
Contact TrueNorth3 Mobile Social Local to find out how we can help your Norwalk CT Restaurant take advantage of Mobile Marketing!
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