Anatomy of a Winning Mobile Marketing Campaign
Mobile marketing is similar to traditional marketing in some ways, but it is vastly different in others. One thing is for sure, for those who own mobile devices; it is hard if not impossible to totally escape mobile marketing. As the months roll by, more and more companies are beginning to jump on board as they see how beneficial and effective mobile marketing is for businesses of all types and sizes. You may be asking yourself, ‘Why is mobile marketing so popular?’ In short, it is popular because of its ability to stimulate users to buy quickly and because of its high level of effectiveness. Mobile phones are ever-present in the lives of those who rely on them, thus mobile marketing is a very effective way to reach consumers instantly. The following information will give you an idea of the anatomy of a winning mobile marketing campaign so you too can begin to reap the benefits of the newest form of marketing.
First, let’s crunch a couple numbers. Over 100 million people in the United States use smartphones. In China, the number of smartphone users is over 300 million. The average American spends around 94 minutes out of each day using mobile apps on their smartphone and only 72 minutes using the Internet via a computer. Even in countries that are struggling economically, mobile phones have a strong presence today. For example, in the Philippines, only 5% of citizens do not have a mobile phone, and 5 out of 10 people have more than one mobile phone of their own. The IDC has projected that by the year 2015, more people will use wireless devices to connect to the Internet than computers. As you can see, now is the time to get involved in this rapidly expanding marketing field.
How Can You Get Started With Mobile Marketing?
If you are ready to give mobile marketing a try for your business, here are some tips that can help you to create a winning mobile marketing campaign:
Make sure that your website is optimized for mobile users and consider creating a mobile website that mirrors your existing website but works better on smartphones.
Design SMS messages that are short and powerful. The vast majority of SMS messages are opened within 210 seconds (3.5 minutes) so make sure to make the most out of your messages by offering something that is of true value.
• QR Codes
You can use QR codes to make your existing print marketing campaigns more interesting for consumers who own smartphones by incorporating them within your print advertisements and mailers.
Be sure to use best practices and not to spam your SMS list and email marketing list in order to maintain a great reputation online.
Digital marketing via mobile devices is definitely here to stay. So if you are a business owner who is truly committed to expanding your brand’s visibility and gaining more loyal customers, you owe it to yourself to use the tips above to start your very own mobile marketing campaign today.
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