The Top 3 Components of a Winning SMS Marketing Campaign

sms marketing for businessIf you are the owner of a local business, you may be ready to begin using SMS marketing to drive sales. If you aren’t ready, you should be. Mobile marketing is truly the wave of the future, and SMS marketing is the big kahuna of waves. SMS marketing will allow you to connect and engage with your customers and potential clients so that you can communicate important information to them about new products and services you will be offering and about new sales and promotions that you are holding. If you are working to optimize your upcoming or current SMS marketing campaign, here are the top 3 components of a winning SMS marketing campaign:

1. A Winning SMS Marketing Campaign Involves Maximizing Your Opt-Ins

It is important for you to remember that SMS marketing campaigns are opt-in campaigns. That means that you cannot just send messages to consumers who have not elected to allow you to do so. It is therefore vitally important for you to maximize your opt-ins. There are many ways you can do so. Here are a couple ideas you may wish to consider: (1) When customers purchase items or services from your physical location, allow them the option of opting in to receive communications from your business, (2) when customers purchase items or services from your online website, include a check box on the payment form that they must click to opt-in to receive communications from your business, or (3) create a free offer or giveaway on your website that customers or potential customers can receive for free if they opt-in to receive communications from your business.

2. A Winning SMS Marketing Campaign Requires a Mobile Optimized Website

If you wish to be successful in mobile marketing via an SMS marketing campaign, you need a mobile optimized website that is well optimized to get you high rankings at popular search engines like Google and Bing. That is the best way for you to attract a larger number of local customers. More and more consumers are using their smartphones to perform online searches, so you need to take advantage of that reality by ensuring that your website will display properly on a smartphone or mobile device.

3. A Winning SMS Marketing Campaign Involves Creating a Mobile App

Mobile apps are another essential component of a winning SMS marketing campaign. Customers enjoy mobile apps. Depending on the type of local business that you own, a mobile app can make the difference between a customer deciding to go with your business or choosing another business instead. You can even design a fun mobile app that offers your customers and potential customers with a chance to score a discount on purchases if they opt-in to receive your marketing messages.

These are just three of the components that comprise a winning SMS marketing campaign. If you need more ideas to get you started, please get in touch with the professionals at TrueNorth3 Mobile today to learn more about how you can be more successful with a SMS marketing campaign.

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