What Your Business Needs to Know About Mobile Marketing Growth Trends
Mobile marketing has truly changed the playing field. It is no longer about finding customers; it is more about allowing your potential customers to find you. The truth is, the consumers of today generally have an idea what they want. They are actively searching for the products and services that they wish to buy and they will buy them from someone. The key is to make sure that they are buying them from you. The following is an introduction to what your business needs to know about mobile marketing growth trends. Once you know what the trends are, you can use that to your advantage to create a mobile marketing strategy to help your business achieve great success.
More and More Consumers Are Using Smartphones to Perform Local Searches
You may have realized by now that smartphones are here to stay and that they are truly ‘taking over’ the local search market. That is because smartphones are easy to use and have versatile functionality. An individual smartphone is much more than a tool for communication; it can be a compass, a GPS, a product locator and an answer to a question. For example, if a local customer is searching for a restaurant to eat dinner at tonight, they may use their smartphone to search for a restaurant. If you are the owner of a local restaurant, you need to make sure that the customer in our example can find you when they are searching for a place to dine.
Local Customers Actually Like Text Message Marketing
Many business owners are shying away from mobile marketing efforts because they are afraid that customers will not wish to receive promotional materials like text messages. However, local customers actually do like text message marketing. They like text message marketing because of the incentives it offers to them. For example, many customers who use ‘Red Box’ machines choose to opt-in to receive text messages from Red Box that contain monthly promotional codes for free movie rentals. It is not hard to see why so many people opt-in to Red Box’s text message marketing service: The customers are already Red Box movie renters, and Red Box is offering them an incentive to opt-in by allowing them to have a freebie of something they are already willing to pay for.
Text Message Marketing is Not Dead!
Many business owners mistakenly believe that text message marketing is a dead technology that has been replaced with new forms of mobile marketing like QR codes. Nothing could be farther from the truth. If you own a cell phone (which you likely do) you probably check your text messages multiple times in a typical day. How often do you scan a QR code? Can you even think of the last time you scanned a QR code? When was the last time you checked your text messages? If it has been a while, you are likely checking them right now. As you can see, text message marketing is alive and kicking and isn’t going anywhere anytime soon. Mobile marketing growth trends indicate that more customers are opting into text message marketing every day, and you obviously need to have the option in order to reap the benefits.
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