The Rise of Mobile Marketing for Business
Mobile networks are expanding at an extremely rapid rate. As smart phones and other mobile devices continue to gain popularity, less and less people are using land lines and home PCs for their internet usage. It has been projected that by the year 2014, the number of people who use mobile internet will exceed the number of people who use desktop connections. If you have not yet taken advantage of the rise of mobile marketing for business, you are missing out on a great opportunity to increase visibility for your brand. The following information will help you to see why you should consider mobile marketing for your business.
How do People Use Their Mobile Devices?
Mobile devices are not simply tools for communication. Today, many people use their mobile devices as their primary internet source, and perform many different types of online activity on their mobile device. Studies indicate that upwards of 60% of mobile phone users shop online, and that at least 85% of all internet users shop online.
Phone books are becoming less popular for local searches, as mobile phone users regularly perform local searches online. Recent estimates indicate that 50% of local searches are performed online. This means that an effective mobile marketing will not only increase the amount of customers who shop at your business online, it can also increase the number of customers who visit the physical location of your business. As many as 65% of mobile device users who perform local searches report visiting the business they found via an online search to make in-store purchases.
How Can Your Business Benefit From Mobile Marketing?
An effective mobile marketing campaign will give your business an edge over your competitors. In the current economic climate, many businesses are struggling to stay afloat. Companies that utilize mobile marketing for business are far more likely to succeed than those that do not. Estimates suggest that approximately 90% of people perform searches for businesses or products on mobile devices take action such as visiting a store in person, or making purchases online.
If you are currently printing materials to use for mail marketing campaigns, just think of how much you can save by cutting out your printing costs? Furthermore, mail marketing campaigns rarely yield instant results for some pretty obvious reasons. First of all, the United States Postal Service does not deliver mail on Sundays. That means that if you rely on the United States Postal Service for your mail marketing campaign, you will not be able to reach consumers on one day out of every week. On the other hand, mobile marketing advertisements are delivered immediately, and can reach your potential customers 7 days a week, 365 days a year.
Here are some of the Types of Mobile Marketing Strategies your business could benefit from:
Text Message Marketing Campaigns
Mobile Coupons
Mobile Contests
Mobile Website Design
Customized Mobile Applications for Your Business
QR Code Generation
And more…
Mobile marketing continues to gain popularity each day, as more and more businesses begin to realize how valuable a tool it truly is. If you are not currently taking advantage of your options for mobile marketing for business, you are missing out! Do not get left behind while your competitors reap the benefits of mobile marketing. It is important to get started with your mobile marketing efforts as soon as possible. Mobile marketing for business is just what you need to take your business to the next level. Here’s to your success!
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