Mobile Marketing: Why Restaurants Should Be Using Foursquare

While restaurant marketing once involved pounding the pavement to hang fliers on doors, and printing large amounts of materials for mass mailings, times are definitely changing. Mobile marketing for restaurants enables business owners to increase their daily traffic without the need for costly and time consuming mail marketing campaigns. Here is some information about Foursquare that can help you to see why your restaurant should take advantage of all Foursquare has to offer.

What is Foursquare?

Foursquare is a social networking website that offers mobile marketing for restaurants, and other types of businesses. Mobile device users can use smartphone applications, mobile websites, or text messages to check in at venues that have Foursquare pages. Foursquare users earn points or badges each time they check into a location. Foursquare users have fun competing for the title of ‘Mayor’ of a specific venue. The Mayor of a venue is the Foursquare user who checks in at a specific location the most times in 60 days. They retain their title until it is taken by another Foursquare user who beats their number of check ins.

How Can Foursquare Drive Business to Your Restaurants?

Word of mouth marketing is an extremely powerful tool. According to the Foursquare website, there are over 20 million Foursquare users. That means that by using Foursquare, you could potentially reach millions of people! If you are looking for good options for mobile marketing for restaurants, be sure to create a Foursquare page for your venue. Once a Foursquare user checks into your restaurant, their friends will be able to see that they have checked in, and can come and join them if they choose.

A Few Tips on How To Get Started Using Foursquare

There are many ways that Foursquare can bring more diners to your restaurant. First of all, Foursquare is available on Facebook. Many Facebook users regularly use Foursquare to check in at venues. When a Facebook user checks into your restaurant, all of their friends will receive a notification. Considering that the average Facebook user has well over 100 friends, this is a great way to introduce your restaurant to new potential customers.


Foursquare allows venue managers to create many different types of specials. Posting special offers increases exposure for your venue. If you post a special offer, any Foursquare user who checks in at a nearby venue will be notified of the offer and may come by to check it out. Another great way to bring more business to your restaurant is by offering a special discount for the mayor of your venue. Remember, the mayor is the Foursquare user who checks in the most within a 60 day period. If you offer a 20% discount off of food for the mayor, you can likely expect to see a lot of people showing up to try to claim the title!

Now that you know a bit more about mobile marketing for restaurants, you can likely see that using Foursquare is a great way to drive more business to your restaurant, and to increase the visibility of your brand. Don’t let competing businesses benefit from Foursquare while your restaurant is left behind. Start using Foursquare today!

If you need assistance with implementing Foursquare marketing in your business, contact TrueNorth3 Mobile today!

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