How Doctors & Dentists are Using Mobile Marketing for their Businesses
If you are a doctor or a dentist, listen up! Mobile marketing is a great way for you to streamline your business practices, and to increase your profit margins by reducing the number of no-shows you have per week, month, and year. Many other medical health professionals are currently using mobile marketing for their businesses with great results. The following information will help you to see why you should be using mobile marketing tools and techniques for your medical or dental practice.
SMS Appointment Reminders and Confirmations
Have you ever had a client not show up for a scheduled appointment? You probably have. And you have likely heard the typical response that the client simply forgot about the appointment. Missed appointments are costly for dentists and doctors. That is because they leave an empty time slot that could have been filled by a paying customer. That is where SMS appointment reminders and confirmations for doctors and dentists come into play.
SMS appointment reminders and confirmations work in the following way: First, a customer sets an appointment for a specific date and time. Second, that customer receives a SMS text message sent directly to their phone which confirms the details of the appointment they have set, such as the date and time. Third, on a set date before the appointment (perhaps the day before, or two days before) the client receives a SMS text message reminder with the date and time of their appointment. If you begin to use an SMS appointment reminder and confirmation system, you will see your number of missed appointments drop significantly.
Why are SMS Reminders and Confirmations Preferable to a Phone Call?
SMS reminders and confirmations are preferable to a phone call for several reasons. First, not everyone answers the phone, and not everyone checks their voicemail regularly. That means that just because you call and leave a message does not mean that the message will get through in time for the client to make the appointment. Second, confirmation and reminder phone calls require that you have a live person to make that call. You will need to pay that professional for their time, and you will have to rely on their professionalism while they are making the call.
SMS reminder messages and confirmation messages do not need to be ‘answered’ like a phone call, they just need to be opened and read. Many people are more receptive to receiving text message reminders than phone call reminders because a lot of people do not enjoy talking on the phone and with text reminders they do not have to, as text reminders do not require anything on their part other than simply opening the message. Additionally, you do not have to have a dedicated individual make the calls. Instead, you can enlist the help of a mobile marketing firm to assist you in your SMS reminders and confirmations efforts. To learn more about your options for mobile marketing for your dental office or medical office, get in touch with the professionals here at TrueNorth3 Mobile today.
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