How Your Local Business Can Get More Customers From Mobile Marketing

If you are not already taking advantage of mobile marketing techniques, tools and strategies for your business, you are missing out on a great way to save money while maximizing your returns. Back in the day mobile marketing did exist, but in different forms that are being used today. Trucks with literal billboards crossed the nation, some cars were even literally wrapped in advertising from bumper to bumper, city busses displayed advertisements, and business owners traveled to various areas to market their products and services. Today, mobile marketing includes vastly different ideas that involve smartphones and mobile devices and allows you to reach millions of consumers all across the globe. With a well-designed mobile marketing campaign, you can change the way you do business for the better. Here is some information designed to show you how your local business can get more customers from mobile marketing.

Professionally Designed Mobile Optimized Websites

Today it is not enough to simply have a website. If your business does not have a professionally designed mobile optimized website you may be quite literally driving away your potential customers. Try visiting your website on a smartphone. That is the best way to see if it is mobile optimized. If it is not mobile optimized you likely will need to zoom in and out repeatedly and may have difficulty navigating the site. Worse, the site may load extremely slowly or may not even load at all. On the other hand, a mobile optimized website is designed to solve all of the problems and issues mentioned above. Mobile optimized websites load quickly, are easy to navigate, and smartphone users vastly prefer them.

SMS Message Mobile Marketing Text Campaigns

Recent estimates indicate that the average smartphone user opens and reads their text messages less than five minutes after they receive them. No wonder SMS message campaigns are such a popular component of mobile marketing. With the help of a mobile marketing professional, you can create mobile coupons, mobile discounts and customer loyalty programs for your customers and potential customers who opt-in to receive your messages. SMS message campaigns work well because they reward your customers by providing them with incentives to patronize your establishment. Statistics indicate that around 60% of SMS marketing messages convert to actual sales. With results like that, your local business simply cannot afford not to be using SMS message marketing strategies.

Spice Up Your Mobile Marketing Efforts With QR Codes

QR codes are just cool. That is why so many people enjoy scanning them. If your business has never used QR codes, you should consider changing that soon. If you have existing print advertising campaigns, you may be able to incorporate QR codes into your existing print advertising. That is a great way to begin using mobile marketing techniques. If you wish to use QR codes in your local business’s physical location, you can display them outside of your store, or inside the store – perhaps in a location where people wait on line for a cashier so that they can have fun with QR codes while waiting in line. Once you see how well the QR codes work for your business, you can move on to other mobile marketing techniques knowing for sure that they will succeed.

Learn more on “How Retail Stores are Using Mobile Marketing” by clicking here

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