The Top 5 Ways the iPad is Being Used by Businesses to Engage Customers

The iPad is truly an amazing device. Since it burst onto the personal mobile device scene, the iPad has been used by many people in many different ways. Quite a few business owners have used the iPad to reach out to their customers and to connect with potential customers. As we are living in a truly digital age, it is important for business owners to adapt to the current landscape and to use the new technology to their advantage in creative ways to attract more business and to increase brand visibility. Here is a listing of the top 5 ways the iPad is being used by businesses to engage customers.

1. The iPad as a Teleprompter

For businesses that have public speaking components by which they engage customers, the iPad works excellently as a teleprompter. Traditional teleprompters can be extremely costly, and oftentimes are not self-powered, so that they must be plugged into an electrical source in order to operate. Business that use the iPad as a teleprompter have the freedom to communicate their message to customers in virtually any setting they choose.

2. The iPad as a Menu

Some restaurants are using the iPad in a very unique way – as a menu! Some restaurants provide an iPad to each patron or table, for a truly interactive menu viewing experience in which diners are able to see the dishes they may choose from in a unique, exciting and mouth-watering manner. Other restaurants have apps that allow diners to make reservations or place orders simply by entering a command into their personal iPad.

3. The iPad as a Payment Tool

Today, quite a few businesses are using the iPad as a payment tool. Some businesses use the iPad as an in-store payment device, where customers can go through a self-checkout to avoid waiting in a line for a cashier. By using a designated in-store iPad for payments, customers can have a fast and happy shopping experience.

4. The iPad as an Information Gatherer

Savvy business owners have learned that a well-placed iPad in a physical store or business location is an excellent way to entice customers to opt-in to SMS marketing campaigns, or to self-select into other similar mobile marketing efforts. For example, a retail store may entice customers to enter their contact information into a designated iPad in order to receive a 5% or 10% discount off of their current purchase. What a great way to engage customers and reward them for choosing your business!

5. The iPad as an In-Store Display

The coolest way that iPads are being used by businesses to engage customers is when the iPad is used as an in-store display. Some business owners provide their customers with a virtual tour of their business and the products and services it has to offer by placing an iPad in their store. Customers who may be too shy to ask questions will be happy to use this cutting edge computing device to learn more about your business.

These are just 5 of the many ways that businesses are using iPads to engage customers. The sky is truly the limit when it comes to the iPad. If you would like to learn more about how you can use the iPad to improve the way you do business, the best thing you can do is to get in touch with a mobile marketing company with the proper tools and experience. Here’s to your success!

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