How to Run a Mobile Marketing Text-to-Screen Campaign for Live Events
Mobile marketing Text-to-Screen campaigns continue to gain popularity every day, and it makes perfect sense. They offer a unique and exciting way to engage an audience, and they also work to increase the number of people who opt-in to receive sms marketing messages for your business at the same time. They can be used at nightclub events, concerts, sporting events, conventions, trade shows, political rallies – the possibilities are truly endless! If you have never heard of Text-To-Screen campaigns, you will be excited to learn more about this fun and exciting way to increase your brand or business’s visibility. Here is some information that can help you to see why they are such a great mobile marketing tool that you should definitely be taking advantage of.
The process begins by a marketing professional creating a mobile keyword which will be used for the Text-To-Screen Campaign. That keyword will then allow users to text the keyword to a short code, along with a message. This then creates a URL that can be used to display the message on any screen you choose, big or small. Once a user texts their message, it is posted to the designated screen instantaneously. As you can imagine, this is truly entertaining for people who are posting messages. The possibilities are endless! Who knows, you may even have someone proposing marriage to their long time love via your screen – wouldn’t that be cool? Best of all, everyone else in attendance can see the message too. That has all kinds of potential benefits. For example, if someone is separated from the group they came with, they can use your screen to plan a place to meet up with them.
Another nifty feature that comes along with Text-To-Screen campaigns is that you are able to designate certain words and phrases in order to prevent messages that contain curses, offensive words, or other profanity from being displayed on your screen. You can also take steps to prevent people from being able to ‘spam’ the screen with messages if you so desire. Even better, Text-To-Screen campaigns are an excellent way to increase your number of subscribers who have opted-in to receive marketing messages from your business. That is because each and every person who texts a message to your screen is essentially opting in to receive messages from your company in the future. This is a great way to build up your list of subscribers in a very short period of time.
Another great idea is to set your Text-To-Screen campaign up so that each user who texts a message to appear on the screen will receive a message thanking them for participating that provides them with a coupon for your business, or some type of a discount. This is a great way to get your newly acquired subscribers to stick around and become loyal brand advocates. As mentioned before, with Text-To-Screen campaigns, the possibilities are truly endless! Why not give it a try for yourself. You really have nothing to lose, and everything to gain!