Caution: The NO-NO’s of Text Message Marketing for Business
Mobile marketing is in full swing these days, and many business owners are jumping on board and are implementing mobile marketing campaigns to capitalize on the mobile boom. Text message marketing is one excellent way that business owners can connect with and interact with clients. However, there are some common mistakes that many people make when they are first beginning to utilize text message marketing systems. The follow is some information about the NO-NOs of text message marketing for business, and some advice on how to avoid making this type of mistakes.
First of all, be sure that your ‘call-to-action’ is clear and easy for your clients to understand. One mistake that many business owners make is creating a ‘call-to-action’ that is unclear, or that is too lengthy. You want to create a slogan that is short and easy to remember, and that creates a desire within the customer to take a specific action. For example, if you are a restaurant owner, you can create a phrase along the lines of ‘Eat here and you’ll be glad you did!’ This may seem like a simple phrase, but it is a great length, and clearly indicates to your customer the action you wish for them to take. In this case, it urges the customer to come eat at your restaurant.
Second, remember that text message marketing is not intended to be a one-time communication with clients. Instead, the goal is to develop a long-term relationship with your clients. After a client has opted-in and indicated that they wish to receive messages from your business, there are many benefits for you. You can keep track of your return on investment by tracking how many of the messages you send convert to actual sales, or visits to your website or physical place of business. It is thus essential that you choose a mobile marketing company that has the best software so that you can get the most out of your text message marketing efforts.
Third, the biggest mistake that many people make is sending too many messages. Just because you have a client’s mobile number does not mean that you should abuse the privilege to text them. Remember that you are attempting to establish and maintain a long term relationship through your text message marketing campaign, and that customers can choose to opt-out and no longer receive messages at any time. With that thought in mind, be sure not to oversaturate your customers with messages, and make sure that each and every message that you send has true value for the customer. You should avoid sending daily messages. A maximum of 6 well designed messages a month is more than adequate.
Lastly, be sure that each message you send truly communicates the message and mission of your brand. Run the messages by a trusted friend or colleague before sending them, to ensure that they read the way you wish them to. Also, do not shorten words in order to pack more information into your 160 characters. If you apply this advice to your text message marketing campaign, you are sure to have great success with it. Best of luck!
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