How to Make Groupon Deals Pay Off Big for Your Small Business
If you are a small business owner, you may have considered whether Groupon, Living Social, or other Daily Deal sites can help your business to become more profitable. What you may not know is that many businesses that use websites like these actually end up losing money, or being otherwise disappointed by the results they see. This is because these types of services drastically discount products and services which can greatly reduce any profits. Furthermore, because of the nature of these deals, people who purchase the deal are usually just looking for a way to save money, and they take advantage of the deal, but never return to patronize your business again. However, that does not mean that there is no value for business owners that can be gained from Groupon and other daily deal sites. It just means that you need to take some additional measures to ensure that your return on your investment is as substantial as it can possibly be. Businesses that use Groupon or similar deal sites to attract more customers must do 3 things if they wish for their Groupon Campaign to be successful:
1. Create a Compelling Offer That People Want With an Attractive Price Point
This may seem like a no-brainer, but it is worth mentioning. Groupons are only successful in attracting customers if they are a great deal on something that customers really want. Consider what your most popular product or service is. If you are making a good deal of money selling one particular item or service, you can probably stand to make a little less by offering a Groupon for that item. Another idea is to use a Groupon to introduce a new product or service. Whatever you choose, make sure to offer a great deal on it so that customers can’t help but participate in the offer.
2. Blow Customers Away with Outstanding Customer Service, So They Will Spread the Word
It is not enough to simply offer a deal, you need to wow customers with your customer service and your willingness to accommodate them. Remember, many of the people who participate in such deals have no intention of patronizing the establishment again. It is your job to convince the customer that they need to come back, and that your business has true value for them as a customer, even at full price. Better yet, if a customer is happy enough, they will spread the word about your business, driving further customers to patronize your establishment.
3. Capture Each Customer’s Contact Info So You Can Send Them Information on Future Deals
This is where the true value of Groupons lies. Your business needs to capture the Groupon customer’s contact information when they come in for the discounted product or service. That way you will be able to communicate with the customer again, and will be able to offer them more deals in the future so that they have a compelling reason to return to your business once again.
The best way to do this is through Text Message Marketing. Make sure you capture the Groupon customer’s mobile phone number when they come in to redeem the Groupon discount offer, so that you can begin to build a relationship with that customer going forward by offering them future deals and discounts.
As you can see, there is true value in a Groupon campaign if you work it properly. By following these three suggestions, you can make the most out of your daily deal campaign, so that you can create lasting relationships with the customers who purchase your deals. Best of luck!
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