Mobile Marketing for Hair Salons and Beauty Salons

text message marketingBeauty is a wonderful business to be in, isn’t it? There is nothing better than helping someone to improve their self-image by helping them to look their best. If you are the owner of a Hair Salon or another type of Beauty Salon, you can greatly benefit from mobile marketing. Here are a couple of mobile marketing ideas for Hair Salons, Beauty Salons, Spas and Nail Salons that can help local business owners in the beauty industry to see why it is an essential tool that you should have in your arsenal.

Text Message Appointment Reminder & Confirmation Systems

Isn’t it annoying when a client doesn’t show up for an appointment? Even worse, you are losing money and it means that you have lost out on the potential to serve another client during the block of time that was reserved. If you have a system where clients are charged for missed appointments, that may help you to recoup some of your losses, but let’s face it – not everyone will pay the missed appointment fee. Also, if you want the client to come back, charging them for a missed appointment is not the best move. So what to do?

Text Message Appointment Reminder & Confirmation Systems are one of the best types of mobile marketing techniques for hair salons and beauty salons. That is because many times clients miss appointments simply because they forgot about them. With an appointment reminder system, even if your client has forgotten about their appointment, they will know about it in time to either reschedule or show up. Better yet, if you do have a no-show, you can send a text blast to all of your customers to try to fill the time slot that is open due to the no-show. Just think of how much more convenient that would be!

Here’s how it would work: after a customer schedules a date and time to come back for her next hair appointment, you or one of your staff can set up the text message appointment reminder to be automatically sent to that customer the day before her next appointment. You can access your Text Message Appointment Reminder system from any computer. It’s set it and forget it – Simple!

Mobile Coupons & Customer Loyalty Programs

You can offer mobile coupons to your customers and also recruit new customers with them. Here’s how it would work:

First you would come up with a compelling offer like, “Half price haircut Simply text the word “SandySalon” to the number “72727” and you will receive a mobile coupon right on your cell phone! Offer good thru June 30th”

You would then post that compelling offer on your Facebook page, your website, get it printed on flyers, etc. You would want to promote that offer anywhere and everywhere.

Once your customer or prospect sees the promotion and sends that text, 2 things will happen:

1. The customer or prospect will immediately get an automated text message back to their mobile phone with the coupon.

2. That customer or prospects mobile phone number will be automatically added to your business’s mobile database.

When the customer makes an appointment and comes in for their haircut they would simply show you the coupon on their phone to redeem the discounted service.

mobile couponsThis Text Message Marketing technique is super powerful because it will bring in a lot of new business to you in a very short period of time, and you will have all of those customers and prospects’ mobile phone numbers, even the ones who don’t come in to redeem this coupon. You will be able to send other compelling offers, promotions and specials to the people in your mobile database in the future.

If you are ready to get started with mobile marketing for Hair Salons and Beauty salons, the sky is truly the limit! A business is only as strong as its clients, and in the beauty business, reputation is everything. If your clients are spreading positive information about your company that will absolutely drive more business your way. But you don’t have to wait for them to spread the news; you can get the ball rolling yourself with a proper mobile marketing campaign. TrueNorth3 Mobile Social Local would love to help you get started.


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