The Importance of Capturing Leads on Your Website
If you are a business owner who uses a website for online marketing, you should know that driving traffic to your page is only the first step. In order to reap the best possible benefits of your website, you need to make sure that visitors are directed to a lead capture page. Capturing leads on your website is vitally important! A well designed lead capture page will compel visitors to opt-in and receive messages, emails, alerts, texts, or newsletters from your business. The following information is intended to further explain the importance of capturing leads on your website, and to suggest ways that you can design the best lead capture page possible.
1. What is a Lead Capture Page?
A lead capture page is a page on your website that is designed to serve one purpose: gathering leads by collecting information about individuals who visit your website. In the internet marketing industry, a lead capture page is also sometimes referred to as a ‘squeeze page.
2. Why is a Well Designed Lead Capture Page Vital For Your Success?
As you likely know, just because an individual visits your web page does not mean that the individual will become a customer or a client. You may be able to track the number of visitors to your website and perhaps even collect IP addresses, but that is not enough if you are trying to increase your leads. You will need a system to collect personal information, and a page that is so well designed that it will compel the individual to opt-in to your marketing campaign within seconds of their arrival at the landing page.
3. What Elements Should a Well Designed Lead Capture Page Contain?
A well designed lead capture page is simple, easy to read, and easy to navigate. It needs to state in very clear language the next step the visitor must take. You may wish to consider providing a freebie, bonus, or discount in exchange for entering information in the lead capture box. For example, if you are a business that cleans carpets, you may wish to give away free copies of an eBook that provides suggestions for how to remove certain types of stains from carpets. Or, if you are a restaurant owner, you may wish to provide a discount for diners who opt-in to receive your messages. You can also offer materials for immediate download without needing to opt-in, to strengthen your budding relationship with the visitor and to encourage them to trust you and to opt-in without feeling pressured.
As you can see, a well designed lead capture page is essential for any business owner who wishes to capture leads on their website. If you are having a hard time designing your lead capture page on your own, consider enlisting the help of a reputable online marketing company to design you the best possible lead capture page. The benefits you receive from a top notch lead capture page will definitely outweigh any initial cost you may incur. Here’s to your success!
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