How Mobile Marketing Makes Traditional Marketing More Effective
Smart phones and personal mobile devices have certainly changed the face of business in the United States. As more and more consumers continue to use their mobile phones as their primary way of accessing the Internet, it is becoming exceedingly important for business owners to conduct mobile marketing campaigns. If you are hesitant to dive into the world of mobile marketing and are accustomed to your print campaigns, not to worry! You can continue your print and traditional marketing efforts while adding mobile marketing to the mix. Here are some ideas that can help you begin to experiment with mobile marketing, and an explanation of how mobile marketing makes your traditional marketing more effective.
What is Mobile Marketing?
Mobile marketing is much like traditional marketing, with a twist. Traditional marketing campaigns are generally designed to reach customers and potential clients using methods such as print advertising campaigns sent through the United States Postal Service, or visual advertising like billboards that are designed to target customers and potential clients when they navigate space. Mobile marketing on the other hand reaches out to your customers quickly and directly.
How is Mobile Marketing Different than Traditional Marketing?
Mobile marketing reaches your customers much more directly. For example, a mobile marketing text campaign sends SMS messages directly to the end user’s mobile device, so they can view your message quickly and easily. On the other hand, a print mail campaign can take a very long time to create and deliver, and in the end, it is really up to the local postal carrier to ensure that the messages are reaching the intended recipients. Print mailers are difficult to track, which makes it hard to know exactly how effective your print advertising campaign truly is. Conversely, it is quite simple to track mobile marketing campaigns, so you can see just how effective they really are.
QR Codes: Mobile Marketing and Traditional Marketing Working Together
Mobile marketing does not have to replace traditional marketing techniques; you can use them in conjunction with great results. For example, QR codes are a wonderful way to use mobile marketing to begin engaging with your customers via print marketing campaigns. By simply inserting a QR code into a print advertisement, you allow your clients and potential clients to interact with the advertisement, to take action, and to view whatever content you have selected to connect with the QR code via their mobile device.
Mobile marketing is a great way to enhance your business’s visibility while taking advantage of the emerging market created by smart phones and mobile devices. The above are just a few of the many ways that you can benefit from the addition of a mobile marketing campaign to supplement your traditional marketing methods. If you’re still not convinced, you owe it to yourself to try out one mobile marketing technique to see how it works. Mobile marketing is generally far less expensive than traditional marketing, so you can try it out for a low cost. Once you see the tremendous returns, you are sure to consider it one of your best investments.
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