Restaurant Mobile Marketing
Restaurants of all sizes are starting to utilize mobile marketing to pack their restaurants with customers. Studies have shown that more people use their cellphone to text than to make telephone calls. Mobile marketing allows restaurant owners to reach potential customers when they are looking for a place to eat, this kind of instant marketing is called ‘Point of Search’.
The problem with print advertisement, radio commercials, TV commercials, and Internet marketing is that you rarely reach a customer exactly when they are ready to buy. With mobile marketing, restaurant owners can contact customers before their lunch break and offer them an instant coupon via text message, your entire mobile database of customers can be sent a text message right before dinner when they are looking for a place to eat. The great thing is that these coupons will be on the customers’ cellphones, and can be shown to the wait staff at the restaurant.
The Best Types of Mobile Marketing
There are two major forms of mobile marketing for restaurants:
(1) Text Message Marketing
(2) Mobile Coupons
Text Message Marketing works extremely well with restaurants. It gives restaurant owners immediate access to their customer base when they are most likely to be in search for a place to eat. People are more likely to respond to a text message than any other form of marketing. People love using their modern smart phones, and they always have them on them. Marketing directly to their cellphone is the smartest form of marketing. It gives restaurant owners more power over their marketing campaign. With print ads and other forms of advertising, you are never certain when and if someone will see your ad.
Mobile Coupons are one of the best methods for mobile marketing for restaurants. It allows restaurant owners to save on the cost of printing coupons, mobile coupons cost less than printed coupons, and like all forms of mobile marketing — your customers are guaranteed to receive them when they need them, and they will always have them on their cell phone, so they won’t lose them or forget where the coupon is.
How To Get Your Customers Cellphone Number
For many readers everything that has been mentioned about mobile marketing for restaurants sounds awesome, but they are left with wondering how do they obtain the cellphone number of their customers. The best way to create a database of cellphone numbers for marketing purchase is by using a short code. Have you ever watched dancing with the stars or similar shows that tell you to dial 8772 to vote for your favorite contestant? That 8772 number is a short code. Restaurant owners can promote their short code in their restaurant, and every time a customers dials the short code their number will be saved into a mobile database which the restaurant can access from any computer. A restaurant can place signage inside their restaurant that says for example, “Save $5 off any meal by texting the word ‘Save’ to the number ‘72727’. This short code, 72727 is one of the short codes that TrueNorth3 Mobile uses with our mobile marketing restaurant clients.
What are QR Codes?
Another popular form of mobile marketing for restaurants is the use of QR Codes. QR codes have been mostly used to scan prices on retail items in stores, but many business owners are using them as a marketing tool. All smart phones have the ability to scan QR codes, so restaurant owners can create advertisement displays inside their restaurant that smart phone users can scan to receive coupons and other information.
One of the cool things that my company TrueNorth3 Mobile Social Local likes to do using QR Codes with restaurants is that customers can scan the QR Code and be taken directly to the restaurants menu on their mobile phone.
Advanced uses of QR codes include tracking your customers shopping habits and location and send them coupons and discounts when they are near your place of business.
Mobile Marketing is the future of marketing. Over 50% of all Google searches are performed on mobile devices. These numbers represents an untapped source of customers that you would be wise to engage.
To learn more about “Mobile Marketing For Small Businesses“, click here