Mobile Marketing For Local Business With Yelp!

truenorth3In this day and age, mobile marketing for businesses is extremely important. In order for your business to compete with all of the other similar local businesses, you will need to ensure that you have a good online presence, and that you take the necessary steps to reach new customers, and to connect and engage with your present customers. Mobile marketing for business with Yelp is one terrific way that you can get started. Here is some information about Yelp that can help you to see why your business needs to take advantage of the many mobile marketing services Yelp can offer you.

What is Yelp?

Yelp is a social network that was founded in San Fransisco in 2004 that provides local search, and local reviews of local businesses in cities and towns across the United States . Yelp connects customers with local businesses, and it owes much of its success to the fact that it uses word-of-mouth marketing techniques. Recent estimates suggest that over 54 million people use Yelp to search for local businesses to patronize every month, and a large number of those folks are accessing Yelp on their mobile device when they are out and looking to make a purchase.

How Does Yelp Work?

In order to promote your business on Yelp, the first step is to create your Yelp Business Account. Believe it or not, you can create a Yelp page for your business for free, and it’s possible that a listing for your business is already showing on Yelp. If that is the case then you have to “claim” your Yelp business listing by verifying to Yelp that you own the business. Once you have claimed your account, you can display information about your business on your page. You can also promote events, make announcements, and create deals. You will also have access to free business tools that can help you to track the number of people who check in to your business, call your business, request directions to your business, or view your business page.

How Do Yelp Deals Work?

Deals are one really great feature that Yelp offers for businesses. Yelp does not charge an upfront fee to post deals. Instead, Yelp receives 30% of the profit when a customer purchases your deal. Any deals you create or announcements you make are displayed at the top of your business’s Yelp page. Deals are also displayed on Yelp’s deal page, and will be highlighted in search results so that customers who search for your business on Yelp can see the deal. Yelp deals are a very effective marketing technique because people love to save money!

Should I Respond to my Yelp Reviews?

mobile marketingYou should definitely respond to any reviews that your business receives on Yelp, whether they are positive or negative. Even if you receive a negative review, do not be disheartened! Instead, think of it as an opportunity to increase your business’s online reputation. Yelp allows you to respond to the negative review in private if you wish, but it is generally much better to respond to negative reviews in public. A well crafted public response to a negative review should address the customer’s concerns, and offer a solution, so you can show other customers that you truly care about their business, and that you are willing to do what it takes to make your customers happy.
You should take action and begin using this amazing resource to promote your local business. It is important to optimize your Yelp listing for maximum exposure for your business in the search engines, and on Yelp’s website. Our staff at TrueNorth3 will be happy to set up and optimize all of your local business listings including your Yelp listing, so feel free to Contact Us.

 

With the right mobile marketing efforts, your business is sure to succeed. Best of luck!

 

To find out more on Why All Businesses Should Have a Mobile Optimized Website, click here

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